In today's highly competitive retail environment, driving sales is a core strategy for growing revenue and boosting customer satisfaction. But many retailers struggle to smoothly connect upselling techniques with modern digital payment systems.
ESTO's innovative payment solutions make it easy. They let your sales team offer add-on products effortlessly, and make it just as easy for customers to say "yes."
The digital upselling challenge
As transactions move increasingly online, traditional upselling methods — like face-to-face recommendations — need to evolve. Retailers often hit a wall when trying to build effective upselling into digital payment flows without disrupting the customer journey. What's the fix? Flexible, convenient payment options that remove hesitation and help customers say "yes" more often.
ESTO payment solutions: how ESTO drives upsells
ESTO offers a powerful set of payment solutions built to unlock upselling opportunities in-store and online:
ESTO 3: This popular option lets customers split a purchase into three equal, interest-free installments. Merchants get the full payment upfront, while customers get more flexibility. It makes it easier for customers to say yes to buying more, knowing the cost can be spread out.
ESTO hire purchase: This option is ideal for higher-value items, offering up to 60 installments with no collateral. It removes the financial barrier, making customers more likely to say yes to pricier add-ons or premium upgrades.
ESTO Pay Later: Let customers buy now and pay within 30 days — interest-free. Merchants get paid right away, so cash flow doesn't take a hit. It's ideal for impulse buys or checkout hesitation.
Boost in-store sales with ESTO products
Building ESTO payment solutions into your sales strategy can meaningfully improve your results. It's simple and highly effective. Here's what to do:
Understand customer needs: Train your staff to spot customer needs and preferences. Tailor upsell offers to individual interests to boost success.
Highlight payment flexibility: Present ESTO's flexible options as part of your upsell pitch. For example, when a customer is considering a pricier item, promote ESTO hire purchase, with up to 60 installments and no collateral. That can make the sale more appealing by reducing the immediate financial burden.
Bundle products with ESTO 3: Build appealing product bundles that pair add-on items together. Then use ESTO 3 so customers can split the total price into three interest-free installments. This approach can encourage customers to buy more at once and increase average order value.
Use ESTO Pay Later to capture impulse buys: For hesitant buyers, ESTO Pay Later is a great nudge. They can buy now and pay up to 30 days later — interest-free. It's ideal for turning last-minute decisions into completed sales.
Make sure checkout integration is seamless: Make sure your point-of-sale or e-commerce system is fully integrated with ESTO's solutions. A smooth, flexible checkout experience boosts both sales success and customer satisfaction. Customers can easily pick their preferred payment method, improving the overall shopping experience and raising the odds of a successful sale.
Track, learn, optimize: Use the ESTO Partner Portal to track sales data and analyze how well your sales strategies are performing. Identify what works best, and keep refining your strategy to get even better results.
Real-world impact: ESTO merchant success stories
Merchants partnering with ESTO have seen tangible benefits:
Higher sales: Retailers report higher conversion rates and larger average basket sizes thanks to ESTO's flexible payment options. Customers are far more likely to accept upsell offers when they can pay on terms that work for them.
New customer acquisition: Flexible payment options appeal to a wider range of customers, including buyers hesitant to commit to large upfront costs. This competitive edge helps merchants attract and retain new customers.
Stronger customer loyalty: Delivering a positive purchase experience and flexible payment solutions encourages repeat business. Customers value the convenience and are more likely to come back to buy again.
Join our webinar to learn more
If you'd like to dig deeper into the synergy between upselling and digital payments, join our upcoming webinar, "More Than One Item: The Art of Better Selling with ESTO." The session will offer in-depth insights into building ESTO payment solutions into your sales strategy, giving your team the tools to boost sales and customer satisfaction.